Must try harder with Twitter.

I am continuously reading about how I should be using Twitter and other social networking to as part of my marketing activities.  Whilst agreeing with this in principle it is quite difficult to put into practice and I’m never really too sure of the value.

I have a personal twitter account @stuartm9999 and we also have a twitter account for Fusion Accounts - @FusionAccounts.  Although I find it easy to tweet verbosely on my personal account the product account is a bit more sparse than perhaps it should be.

Then this morning I got a great tweet from an unexpected source – Belfast City Council.

On Saturday I tweeted that I had received my new food recycling basket from Belfast City Council.  This morning I received a direct message from them with a link to further instructions on how to use it.

This has really lifted my perception of them as an organisation and consequently my belief in twitter and other “social networking” as a marketing tool.