Is Your Business Green Enough?

Environmentally Aware Consumers Are Voting With Their Feet

Government and environmental groups have long been lobbying the consumer to do more to act in a more environmentally conscious, ‘greener’ way – with these lifestyle changes gradually being adopted in some way or form by the majority. Whilst we’re not all eco-warriors, it’s now generally accepted that we shouldn’t waste water, our houses should be effectively insulated and that we should be looking at alternatives to fossil fuels. If nothing else, the personal cost savings these green measures have brought the individual in recession-hit times have spurred us on to embrace these eco-friendly actions.

Most consumers prefer to buy from green businesses

This rise in eco-awareness has brought a change in the way many people choose which businesses to deal with. It’s estimated that around two thirds of consumers would actively choose a business which had measures in place to reduce its carbon emissions over ones which didn’t. So it’s great business sense to find out what you can do at your workplace or retail space to create a more environmentally friendly business – and then make sure your customers know about it.More...