Use your website to increase Sales

My role is to manage the Fusion Marketing Website and the User Interface for the Fusion Accounts Application. For those of you who are not familiar with Fusion Accounts it is an online bookkeeping and accounting system. We’ve recently been working on improving visits to the website and we monitor this via Google Analytics.

We’ve started a new online Marketing Campaign combining various different strategies such as banner advertising, email marketing, YouTube and social networking. Our team created a short, funny YouTube video to test YouTube and viral marketing. We’ve also been testing strategies on our homepage to improve bounce rates.

We’ve just started our campaign so hopefully in the coming weeks you’ll see some of our efforts online. From what we’ve gathered so far, you can definitely improve the traffic to your website with a few simple changes.More...